By Fred E. Basten
Nice ladies by no means wore make-up. Even the note used to be taboo in well mannered society—until Max issue entered the scene. Born in Poland in 1877, issue labored as a beautician for the Russian royal kin, the Romanovs. In 1904, he fled to the US, the place he opened a cosmetics shop in l. a.. developing make-up initially for silent movies, then the talkies, and, eventually, colour films, issue designed appears to be like for Katharine Hepburn, Rita Hayworth, Bette Davis, and numerous different beauties of the day.
Soon girls all over the place desired to seem like their favourite glamorous stars, and issue used to be there to assist, bringing his cutting edge cosmetics to most of the people. He revolutionized the realm of good looks through generating many firsts: fake eyelashes, lip gloss, beginning, eye shadow, the eyebrow pencil, concealer, wand-applicator mascara, and waterproof make-up. a real innovator, he additionally brought the idea that of colour concord and the celebrity-endorsed cosmetics advertisements that varieties the glamorous spine of the fashionable industry.
Max issue was once the daddy of contemporary make-up. this can be his notable story.